August 10, 2010
North Peak Brewing Company’s Vicious American Wheat IPA Upgrades to Year-Round Production
(TRAVERSE CITY, Mich) – Vicious – an American Wheat IPA – will become
North Peak Brewing Company’s fourth year-round brew, crafted on the Old
Mission Peninsula just north of Traverse City. Beginning in August, Vicious
will be available n six-pack retro-style stubbie at retail outlets statewide
(complementing Siren, Diabolical, Majestic and the summer seasonal
Archangel). It will also remain available on tap at restaurants and bars
around Michigan.
The frothy head, and pungent, piney dryhopped scent (from Cascade and
Amarillo hops) of Vicious alerts you to this brew’s imminent attack on your
senses. Next, Cascade, Perle and Willamette hops batter your palette with
bitter ferocity. Finally, Pale, Crystal (30 and 75) and wheat malts converge
in a cloudy, thick body, delivering a smooth kiss of sweet death that leaves you
howling for more.
Master Brewer Mike Hall describes this American original simply as “hops
unmuzzled!”
The Cascade hops used in Vicious are grown about two miles away, through the Old Mission Hop Exchange – Michigan’s first full-scale
hop farm and processing facility. Situated on 10 prime acres in the heart of Northwest Michigan’s fruit and wine-grape region, the hops
are matured on a high trellis system, harvested, dried and pelletized, before being sourced to North Peak.
“Vicious, like all of the North Peak beer icons, is born out of Northern Lore,” says Greg Lobdell, who – along with Jon Carlson, Ron Jeffries
and Mike Hall, are the managing partners of Northern United Brewing Company. “Many people from Northern Michigan have reported
‘Dogman’ sightings over the years and shown evidence of ‘Dogman’ encounters. This beer has a ferocious hop nose and body and became a
perfect fit for the Vicious name and ‘Dogman’ Icon. (For the complete history on the ‘Dogman’ lore, visit www.michigan-dogman.com.
The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft
beer brands, as well as the soon-to-be-released Civilized line of spirits. NUBC’s philosophy focuses on a dedication to conservation,
inspiration and locally sustainable practices. All of the beers and spirits under these brands are produced at either the new 5600-square-
foot facility on Old Mission Peninsula adjacent to Mission Table (former Bowers Harbor Inn) restaurant or at the original Jolly Pumpkin
facility in Dexter.
Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table
and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.
Source: North Peak Brewing Company Press Release
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