MidwestMicroBrews

MidwestMicroBrews, 118 S. Washington Street #402B, Green Bay, Wisconsin 54301
August 18, 2010

U.P. Fall Beer Fest Returns to Marquette’s Mattson Lower Harbor Park
Michigan Brewers Guild Hosts 2nd Annual Event – Saturday, September 11

(Lansing, Mich) – Nearly 30 Michigan craft breweries will gather  at Mattson Lower Harbor Park on Saturday, September 11 for the 2nd
Annual U.P. Fall Beer Festival (formerly U.P. Oktoberfest). This is one of four annual festivals presented by the Michigan Brewers Guild.
Festival hours run from 1-6pm; Guild Enthusiast members are admitted one hour early – at Noon.

MBG Enthusiast membership is $25 per person, per year and may be purchased in advance online at
www.michiganbrewersguild.org/beernut.asp or on site prior to the opening of the festival. Benefits include discounts at participating
member breweries, a free t-shirt proclaiming your enthusiasm for Michigan Beer and VIP status at the four official festivals, with one
hour early admission.

The U.P. Fall Beer Festival features live local entertainment and food prepared by area restaurants. Outside food and beverages are
permitted but bags and coolers will be inspected to assure that no outside alcohol or glass is brought into the festival.

The Michigan Brewers Guild festivals are eco-friendly events, with cups, plates, silverware and napkins all made of biodegradable
materials. Festival attendees are asked to aid in the proper disposal of all refuse throughout the festival at one of the many recycling bins
placed around the grounds, helping to reduce the overall waste sent to landfills to less than 15%. Volunteers will be on hand to assist at the
recycling stations, making sure all the recyclables are properly sorted from the food items.

Tickets for the U.P. Fall Beer Fest are $30 in advance ($35 at the gate, if tickets are still available) and are available online at
www.
michiganbrewersguild.org, at participating member breweries and at select retail outlets. For a list of ticket outlets and other festival
updates visit
www.mbgmash.org. Each ticket includes 15 drink tokens, each redeemable for a 3-ounce sample of beer. Additional tokens
are available inside the festival grounds, for 50 cents each.

The festival is held, rain or shine. Festival attendees must be 21 years of age or older and have valid ID to enter. Designated Drivers are
encouraged and DD tickets will be available on line at the gate for $5 each. Designated Drivers are not permitted to drink beer.

Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133
million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its
claim as “The Great Beer State.”

# # #

The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through
promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state.
For more information, including a list of Michigan microbreweries, log on to
www.michiganbrewersguild.org.  


Source: Michigan Brewers Guild Press Release