August 18, 2011
Celebrate Autumn With Point Oktoberfest
Popular seasonal now available in 12-pack cans.
Stevens Point, Wis - Point Oktoberfest is back again to deliver the authentic taste of Munich's world-famous
beer festival wherever Point beers are sold.
For the first time, Point Oktoberfest will be available in 12-pack cans --lightweight and convenient and the
perfect companion for fun fall activities. Point Oktoberfest is also available in 6-pack bottles, 12-pack bottles
and on tap.
The Stevens Point Brewery continues to increase production of this fall favorite according to Stevens Point
Brewery..s Operating Partner, Joe Martino.
"Shipments of Point Oktoberfest have been climbing every year since its introduction in 2007. So we
increased production by 70% and added a 12-pack can package to meet demand and to keep our customers
pouring Point Oktoberfest as long as possible this fall," Martino said.
"Seasonal beers as a group are the fastest growing segment of craft beers," he added. "Oktoberfest beer
continues to be the most popular and widely recognized seasonal beer styles, so, Point Oktoberfest's
popularity comes as no surprise."
Oktoberfest Lagers
Oktoberfest is a style of German lager that originated in Munich, home of the annual Oktoberfest beer festival. Munich..s first Oktoberfest
in 1810 celebrated the wedding of Bavaria's crown prince, Ludwig, to Princess Therese of Saxony.
Characterized by a malty flavor, full body and a deep, reddish copper color, the first Oktoberfest beers were Marzen beers, or ..March..
beers, brewed in the early spring and allowed to mature through the summer to be ready for the festival season in September and
October. The popularity of the Oktoberfest and its robust, tasty Marzen lagers grew until the beer and the festival became synonymous ..
and famous around the world.
The Munich Oktoberfest is officially celebrated for 16 to 18 days from late September through the first Sunday in October (following
German reunification, if the first Sunday is October 1 or 2, then the festival concludes on German Unity Day, October 3).
Point Oktoberfest
Point Oktoberfest, sold in six-packs and 12-packs of long-neck NR bottles, 12-pack cans and kegs, is brewed with Vienna, 2-row Munich and
Crystal malts and select Hallertauer, Tettnanger and Spalter hops imported from Bavaria.
"The malts we use result in full-bodied, slightly sweet malty beer with and the distinctive copper red color of Oktoberfest beers," said John
Zappa, Stevens Point Brewery brewmaster. "The hops deliver a somewhat dry character to the finish. Point Oktoberfest is a well-balanced
brew worthy of the most important beer festival of the year."
The Stevens Point Brewery
Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew
their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at
the 2003 Great American Beer Festival.
Point's year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Horizon Wheat, an unfiltered wheat ale; Point
Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale
ale;and Point Amber Classic, an American-style amber lager and New Drop Dead Blonde, a 110 Calorie Ale. The brewery..s year-round
craft beers also include the Whole Hog Limited Edition Brewmaster's Series of "big beers," including Whole Hog Six-Hop India Pale Ale,
Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and the seasonal Whole Hog Pumpkin Ale.
Seasonal specialty brands include Point St. Benedict..s Winter Ale, a dark, abbey-style ale available from November through February;
Point Einbock, a German Maibock-style lager for the spring; Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale;
and Point Oktoberfest, a Bavarian-style Märzen beer for the fall.
Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium
Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure
cane sugar, natural vanilla and Wisconsin honey, was awarded a gold medal by the Beverage Testing Institute.
For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are
available, with schedules listed on the website www.pointbeer.com.
Celebrate Autumn With Point Oktoberfest
Popular seasonal now available in 12-pack cans.
Stevens Point, Wis - Point Oktoberfest is back again to deliver the authentic taste of Munich's world-famous
beer festival wherever Point beers are sold.
For the first time, Point Oktoberfest will be available in 12-pack cans --lightweight and convenient and the
perfect companion for fun fall activities. Point Oktoberfest is also available in 6-pack bottles, 12-pack bottles
and on tap.
The Stevens Point Brewery continues to increase production of this fall favorite according to Stevens Point
Brewery..s Operating Partner, Joe Martino.
"Shipments of Point Oktoberfest have been climbing every year since its introduction in 2007. So we
increased production by 70% and added a 12-pack can package to meet demand and to keep our customers
pouring Point Oktoberfest as long as possible this fall," Martino said.
"Seasonal beers as a group are the fastest growing segment of craft beers," he added. "Oktoberfest beer
continues to be the most popular and widely recognized seasonal beer styles, so, Point Oktoberfest's
popularity comes as no surprise."
Oktoberfest Lagers
Oktoberfest is a style of German lager that originated in Munich, home of the annual Oktoberfest beer festival. Munich..s first Oktoberfest
in 1810 celebrated the wedding of Bavaria's crown prince, Ludwig, to Princess Therese of Saxony.
Characterized by a malty flavor, full body and a deep, reddish copper color, the first Oktoberfest beers were Marzen beers, or ..March..
beers, brewed in the early spring and allowed to mature through the summer to be ready for the festival season in September and
October. The popularity of the Oktoberfest and its robust, tasty Marzen lagers grew until the beer and the festival became synonymous ..
and famous around the world.
The Munich Oktoberfest is officially celebrated for 16 to 18 days from late September through the first Sunday in October (following
German reunification, if the first Sunday is October 1 or 2, then the festival concludes on German Unity Day, October 3).
Point Oktoberfest
Point Oktoberfest, sold in six-packs and 12-packs of long-neck NR bottles, 12-pack cans and kegs, is brewed with Vienna, 2-row Munich and
Crystal malts and select Hallertauer, Tettnanger and Spalter hops imported from Bavaria.
"The malts we use result in full-bodied, slightly sweet malty beer with and the distinctive copper red color of Oktoberfest beers," said John
Zappa, Stevens Point Brewery brewmaster. "The hops deliver a somewhat dry character to the finish. Point Oktoberfest is a well-balanced
brew worthy of the most important beer festival of the year."
The Stevens Point Brewery
Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew
their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at
the 2003 Great American Beer Festival.
Point's year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Horizon Wheat, an unfiltered wheat ale; Point
Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale
ale;and Point Amber Classic, an American-style amber lager and New Drop Dead Blonde, a 110 Calorie Ale. The brewery..s year-round
craft beers also include the Whole Hog Limited Edition Brewmaster's Series of "big beers," including Whole Hog Six-Hop India Pale Ale,
Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and the seasonal Whole Hog Pumpkin Ale.
Seasonal specialty brands include Point St. Benedict..s Winter Ale, a dark, abbey-style ale available from November through February;
Point Einbock, a German Maibock-style lager for the spring; Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale;
and Point Oktoberfest, a Bavarian-style Märzen beer for the fall.
Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium
Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure
cane sugar, natural vanilla and Wisconsin honey, was awarded a gold medal by the Beverage Testing Institute.
For more information about the Stevens Point Brewery, visit www.pointbeer.com or call 1-800-369-4911. Tours of the brewery are
available, with schedules listed on the website www.pointbeer.com.
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MidwestMicroBrews, 118 S. Washington Street #402B, Green Bay, Wisconsin 54301 |
