September 6, 2011

U.P. Fall Beer Fest Returns to Marquette’s Mattson Lower Harbor Park
Michigan Brewers Guild Hosts 3rd Annual Event – Saturday, September 10

Nearly 30 Michigan craft breweries will gather at Mattson Lower Harbor Park on Saturday,
September 10 for the 3rd Annual U.P. Fall Beer Festival where attendees will be able to sample
from more than 200 different locally-crafted beers – along with food prepared by area
restaurants and live, local entertainment.

This is one of four annual festivals presented by the Michigan Brewers Guild. Festival hours run
from 1-6pm; Guild Enthusiast members are admitted one hour early – at Noon.

MBG Enthusiast membership is $35 per person, per year and may be purchased in advance
online at
www.michiganbrewersguild.businesscatalyst.com/membership.html or on site prior
to the opening of the festival. Benefits include discounts at participating member breweries, a
free t-shirt proclaiming your enthusiasm for Michigan Beer and VIP status at the four official
festivals, with one hour early admission.

Special entertainment this year includes Skronat – an alternative rock band, Shotgun Kelli & State 51 – a country rock band, and Green
Gene – the singing farmer.

The Michigan Brewers Guild festivals are eco-friendly events, with cups, plates, cutlery and napkins all made of biodegradable materials.
Festival attendees are asked to aid in the proper disposal of all refuse throughout the festival at one of the many recycling stations placed
around the grounds, helping to reduce the overall waste sent to landfills to less than 10%. Volunteers will be on hand to assist at the
recycling stations, making sure all the recyclables are properly sorted from the food items.

Tickets for the U.P. Fall Beer Fest are $30 in advance ($35 at the gate, if tickets are still available) and are available online at
www.michiganbrewersguild.org, at participating member breweries and at select retail outlets. For a list of ticket outlets and other
festival updates visit
www.mbgmash.org. Each ticket includes 15 drink tokens, each redeemable for a 3-ounce sample of beer. Additional
tokens are available inside the festival grounds, for 50 cents each.

The festival is held, rain or shine. Festival attendees must be 21 years of age or older and have valid ID to enter. Designated Drivers are
encouraged and DD tickets will be available on line and at the gate for $5 each. Designated Drivers are not permitted to drink beer.

Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133
million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #5 in the nation – thus supporting its
claim as “The Great Beer State.”

The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through
promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state.
For more information, including a list of Michigan microbreweries, log on to
www.michiganbrewersguild.org.

Source: Michigan Brewers Guild press release
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Michigan Brewers Guild