September 12, 2011

North Peak Carves Out Latest Brew with Hooligan: A Hoppy Pumpkin Ale

(TRAVERSE CITY, Mich) – Tired of having to choose between your favorite pumpkin beer and
your favorite IPA when fall comes around? Well, fret no more. Enter the Hooligan – the new
hoppy pumpkin beer from North Peak Brewing Company in Traverse City. Coming in at
5.5%ABV with 35 IBUs, Hooligan is a real treat for beer lovers – just in time for the harvest
season.

“It’s no trick. This brew delivers all the spicy pumpkin goodness one could ask for, along with
a kick of hops,” says brewer Ron Jeffries, who along with brewer Mike Hall bring a combined
40 years of brewing experience to their North Peak beer recipes. “Hooligan is brewed with
real pumpkin and fresh spices (cinnamon, ginger, nutmeg and allspice, oh my). And, did we
mention…hops? Hooligan is brimming with locally-grown hops.”

So who is this Hooligan you may ask? He is a legendary and impish figure who appears but
once a year on Devil’s Night, October 30 – the night before Halloween. He lurks through the
darkness, traipsing in the shadows from house to house with a rogue gait and a devilish grin on his face. This scoundrel is more
mischievous than wicked, yet his reputation for mayhem is wildly known. Anyone who has woken up on Halloween morning to find their
pumpkins smashed or yard toilet-papered is familiar with the antics of the Northern Michigan Hooligan.

Hooligan is available only on draft, now through October when the last pumpkin is smashed. Find it throughout Michigan and Ohio,
wherever your favorite North Peak beers are sold.

The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer
brands, as well as the soon-to-be-released Civilized line of spirits. NUBC’s philosophy focuses on a dedication to conservation, inspiration and
locally sustainable practices. All of the beers and spirits under these brands are produced at either the new 5600-square-foot facility on Old
Mission Peninsula adjacent to Mission Table (former Bowers Harbor Inn) restaurant or at the original Jolly Pumpkin facility in Dexter.

Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly
Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

Source: Northern United Brewing Company press relase
MidwestMicroBrews

MidwestMicroBrews, 118 S. Washington Street #402B, Green Bay, Wisconsin 54301
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North Peak Hooligan