January 28, 2012
Liquid Table Announces Inaugural GR Beer Week
Featuring Breweries, Bars and Restaurants in Grand Rapids, MI
Monday, February 20 – Saturday, February 25, 2012
(GRAND RAPIDS, Mich.) – With a cold bite in the air and a cold pint in hand, beer lovers
from all over Michigan and surrounding states will descend on Fifth Third Ballpark just
north of Grand Rapids on February 25 for the Michigan Brewers Guild Winter Beer Festival.
This year, craft beer fans will have an even better reason to spend an entire week in Grand
Rapids.
GR Beer Week makes its debut this year, during the week leading up to the Winter Beer
Festival. Events will take place over the course of 5 days at locations in and around Grand
Rapids. Beer dinners, rare beer tastings, tap takeovers and other unique events are being
planned.
While the focus is on Michigan beer as a whole, GR Beer Week is a time for Grand Rapids
breweries to shine. With seven established breweries within the city limits, (Schmohz,
Hopcat, B.O.B.’s Brewery, Founders, The Hideout, and Brewery Vivant), and several
more on the horizon for 2012 (Harmony Brewing and Elk Brewing to name two),
Grand Rapids is quickly becoming a destination for craft beer culture.
Detroit-based Liquid Table Beverage Solutions is producing and marketing GR Beer Week. Liquid Table began Detroit Beer Week in 2009
in cooperation with the Michigan Brewers Guild, piggybacking the Detroit Fall Beer Festival. This concept will be brought to Grand Rapids
for the first time this year, in conjunction with the Winter Beer Festival.
“Liquid Table has proven to be uniquely qualified in the organization and promotion of craft beer events,” stated Eric Briggeman,
President of the Michigan Brewers Guild. “This partnership will continue to further The Guild’s mission of promoting a healthy beer
culture in the State of Michigan.”
GR Beer Week events and information will be constantly updated on Facebook. “We have several large events planned for each night of
the week,” stated Barry Johnson, West Michigan Liaison for Liquid Table. “The wholesalers, breweries, retailers and consumers have been
extremely helpful and supportive of our cause. Everyone understands the importance of such a vibrant, growing industry, especially in a
down economy – everyone loves beer.” Head to www.facebook.com/grbeerweek for details.
GR Beer Week culminates with the Michigan Brewers Guild Winter Beer Festival, held Saturday, February 25 at Fifth Third Ballpark in
Comstock Park. Roughly 6000 tickets for the event went on sale December 1, 2011, and sold out in a record 3 weeks! In addition to the
other GRBW events taking place, two charity ticket auctions are scheduled for Thursday, February 23. Head to www.mibeer.com for
details.
About Liquid Table
Liquid Table Beverage Solutions is a privately-owned Detroit-based company. Formed in 2010 by Jon Piepenbrok, Liquid Table focuses on
producing and marketing beverage events, including Detroit Beer Week, with a focus on local craft beer, mead, and artisan spirits, as well
as providing private beverage services on contract for in-home and private events. The company also offers trade services, such as on- and
off-premise consulting, education, marketing, and brand management. For more information, contact jon@liquid-table.com.
About the Michigan Brewers Guild
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through
promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133
million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #5 in the nation, with over 100 current
licenses – thus supporting its claim as “The Great Beer State.” More information can be found at www.mibeer.com.
Source: Promote Michigan press release
Liquid Table Announces Inaugural GR Beer Week
Featuring Breweries, Bars and Restaurants in Grand Rapids, MI
Monday, February 20 – Saturday, February 25, 2012
(GRAND RAPIDS, Mich.) – With a cold bite in the air and a cold pint in hand, beer lovers
from all over Michigan and surrounding states will descend on Fifth Third Ballpark just
north of Grand Rapids on February 25 for the Michigan Brewers Guild Winter Beer Festival.
This year, craft beer fans will have an even better reason to spend an entire week in Grand
Rapids.
GR Beer Week makes its debut this year, during the week leading up to the Winter Beer
Festival. Events will take place over the course of 5 days at locations in and around Grand
Rapids. Beer dinners, rare beer tastings, tap takeovers and other unique events are being
planned.
While the focus is on Michigan beer as a whole, GR Beer Week is a time for Grand Rapids
breweries to shine. With seven established breweries within the city limits, (Schmohz,
Hopcat, B.O.B.’s Brewery, Founders, The Hideout, and Brewery Vivant), and several
more on the horizon for 2012 (Harmony Brewing and Elk Brewing to name two),
Grand Rapids is quickly becoming a destination for craft beer culture.
Detroit-based Liquid Table Beverage Solutions is producing and marketing GR Beer Week. Liquid Table began Detroit Beer Week in 2009
in cooperation with the Michigan Brewers Guild, piggybacking the Detroit Fall Beer Festival. This concept will be brought to Grand Rapids
for the first time this year, in conjunction with the Winter Beer Festival.
“Liquid Table has proven to be uniquely qualified in the organization and promotion of craft beer events,” stated Eric Briggeman,
President of the Michigan Brewers Guild. “This partnership will continue to further The Guild’s mission of promoting a healthy beer
culture in the State of Michigan.”
GR Beer Week events and information will be constantly updated on Facebook. “We have several large events planned for each night of
the week,” stated Barry Johnson, West Michigan Liaison for Liquid Table. “The wholesalers, breweries, retailers and consumers have been
extremely helpful and supportive of our cause. Everyone understands the importance of such a vibrant, growing industry, especially in a
down economy – everyone loves beer.” Head to www.facebook.com/grbeerweek for details.
GR Beer Week culminates with the Michigan Brewers Guild Winter Beer Festival, held Saturday, February 25 at Fifth Third Ballpark in
Comstock Park. Roughly 6000 tickets for the event went on sale December 1, 2011, and sold out in a record 3 weeks! In addition to the
other GRBW events taking place, two charity ticket auctions are scheduled for Thursday, February 23. Head to www.mibeer.com for
details.
About Liquid Table
Liquid Table Beverage Solutions is a privately-owned Detroit-based company. Formed in 2010 by Jon Piepenbrok, Liquid Table focuses on
producing and marketing beverage events, including Detroit Beer Week, with a focus on local craft beer, mead, and artisan spirits, as well
as providing private beverage services on contract for in-home and private events. The company also offers trade services, such as on- and
off-premise consulting, education, marketing, and brand management. For more information, contact jon@liquid-table.com.
About the Michigan Brewers Guild
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through
promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133
million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #5 in the nation, with over 100 current
licenses – thus supporting its claim as “The Great Beer State.” More information can be found at www.mibeer.com.
Source: Promote Michigan press release
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