April 3, 2012
3 Sheeps on Taaap Now
Sheboygan-Brewed Craft Beer Starts Distribution to Local Pubs
Sheboygan, Wis. – Three cheers to 3 Sheeps. Beer-fanatics will raise a full pint glass to 3 Sheeps Brewing Co. this week as the Sheboygan-
based brewery begins distribution of its craft beers on April 3.
A Carefully Craft-ed Taste. 3 Sheeps Brewery specializes in Wisconsin-style ales all brewed on-location using state-of-the-art
equipment. The brewery launches with four distinct brews developed and crafted by 3 Sheeps Brewer & Owner Grant Pauly: Really Cool
Waterslides, Baaad Boy, Enkel Biter and Cirque Du Wit.
On Tap Near Ewe. The 3 Sheeps collection of craft beers will be on tap at a variety of Sheboygan pubs and restaurants. The beer had an
exclusive one-week debut on tap at Hops Haven that premiered on March 28. In addition to the tap lines at Hops Haven, the initial
batches of 3 Sheeps beer will be available at The 8th Street Ale Haus, Duke of Devon, Green Room Pub, NZ’z Bar and Grill, Shuff's Last
Resort, and Water Street Pub in Sheboygan. The brewery’s website offers an innovative “Tap Finder” that will continually be updated to
highlight brew-pubs that feature the 3 Sheeps product line.
Beyond Sheep-boygan. The brewery has partnered with Beechwood Sales & Service of New Berlin, Wis., the highest volume distributor
of Wisconsin craft beer, to expand distribution of its products. To promote sampling of the 3 Sheeps products, the brewery is participating
in top Wisconsin beer-focused events including Milwaukee Beer Week in Milwaukee, Wis. on April 20-27 and The Kohler Festival of Beer
hosted in Kohler, Wis., on June 1-3. The brewery will continually add to its online calendar.
Un-Sheepishly Moving Forward. The 3 Sheeps Brewing Co. will execute a well-crafted business plan to enhance its offerings. This
summer, the brewery will increase production, expand distribution and initiate bottled beer distribution. In the future, the 3 Sheeps
Brewery will open its pen to the public and offer brewery tours and tastings.
For more information on 3 Sheeps Brewing Co. and its products visit www.3SheepsBrewing.com.
3 Sheeps Brewing Co. is a craft-beer brewing company based in Sheboygan, Wisconsin. 3 Sheeps Brewery was founded in October 2011
and is privately held.
3 Sheeps Brewing Company Craft Beer Selection 2012
Really Cool Waterslides
Style: IPA
ABV: 6.2% IBUs: 120 OG: 1.062
Description: It’s all about choosing a dream. Once the decision was made to open a brewery, we knew there could be no more appropriate a
name for our founding beer. We combined four hop varieties over a ninety-minute boil in six separate additions. The smooth malt profile
lets the hops do the talking. It is complex and intricate, yet completely accessible--a labor of love to be shared with the world.
Food pairings: Spicy foods
Cheese pairings: Milder blue cheeses
Baaad Boy
Style: Black Wheat
ABV: 5.5% IBUs: 13.1 OG: 1.058
Description: Don’t be fooled: this is, in fact, a wheat beer. Beneath its rich, dark exterior and cascading head, you’ll ¬find a classic,
un¬filtered wheat presentation fused with the smooth, roasty, chocolate-like characteristics of the dark wheat malt. With a ¬finish this
unnervingly smooth, it will bring out the bad boy in all of us.
Food pairings: Grilled salmon, roast pork and anything smoked
Cheese pairings: Gouda or Gruyere
Enkel Biter
Style: Abbey Single with a Bite
ABV: 5.0% IBUs: 9.6 OG: 1.053
Description: “Enkel” is the traditional name for an Abbey Single brewed by the Trappist monks beginning in the twelfth century. This
was a very low ABV beer that functioned as a safe, flavorful replacement to unsanitary water. We’ve taken that simple Enkel and added
some bite. We upped the ABV and threw in some rye malt to spice up the back end, creating an easy drinking, everyday, beer. This is a
brew worthy to be had after a hard day’s work.
Food pairings: Burgers, pizza, wings
Cheese pairings: Port-Salut or other tangy cheese
Cirque Du Wit
Style: Wheat
ABV: 4.2% IBUs: 11.8 OG: 1.043
Description: A wheat beer that showcases the wheat. We are firm believers that a person should taste the wheat when drinking a wheat
beer and that is just what you get. To balance that great wheat flavor, we used Belgian yeast and Cascade hops to provide a nice sweetness
on the front end. This yields an experience that starts fruity, finishes slightly dry and leaves you reaching for another sip.
Food pairings: Lighter fares like salads, seafood, sushi and vegetable dishes
Cheese pairings: Wisconsin cheddar
3 Sheeps Brewing Company Baaackgrounder
History
In 1926, the Pauly family purchased the bankrupt Gutsch Brewery of Manitowoc, Wisconsin as part of the Manitowoc Products portfolio of
businesses. The family changed the brewery name to Kingsbury Breweries in 1933, expanded coast-to-coast and turned the brewing
operation into a well recognized brewery that is still remembered today. Manitowoc Products operated the brewery for 30 years.
Three Generations of Brewers. Brewing is family tradition for third-generation brewer Grant Pauly, president, founder and master
brewer of 3 Sheeps Brewing Co. Hearing family stories of the hardworking brewers and from customers at Sheboygan’s Rathskellers,
Grant’s interest was piqued.
In 2006, thanks to a gift from his wife, Grant began brewing beer with a simple homebrewers kit. From that point forward there was no
turning back. The hobby turned into a passion and then spiraled into an obsession that ultimately turned into a brewery.
The family knows a thing (or three) about brewing. In a town that knows a lot about beer, Grant turned his dream and made it a reality
purchasing existing state-of-the-art brewery equipment in October 2011.
The 3 Sheeps Brewery…a Really Cool Waterslide. Grant owns a t-shirt that said:
On your right: Money, Big Success, Fame, Fortune & Glory.
On your left: Really Cool Waterslides.
Grant turned left continuing the family tradition with distribution of 3 Sheeps Beer.
Namesake
The 3 Sheeps Brewing Co. name pays tribute to the old drinking phrase “Three Sheets to the Wind” and the iconic grazing sheep of
Wisconsin.
Location
The brewery is housed within the historic building located at the corner of North 14th Street and Huron. The building is also home to the
Hops Haven Pub and formerly served as the Wigwam Woolen Factory. The address is 1327 North 14th Street. The entrance to the
brewery is located on the East side of the building. The brewery has plans to open to the public in Summer 2012.
Biography
Grant Pauly, President, Founder & Master Brewer, was born in Manitowoc, Wis., into a family of brewers. Pauly attended Northwestern
University and became the President of Wisconsin Concrete Products, the family-owned company. Serving as the president of the
company, Pauly “retired” from corporate life to open a brewery. Completing course work from The Siebel Institute of Technology in
Chicago and following apprenticeships at other breweries, Pauly purchased brewing equipment and building space in October 2011 in
Sheboygan, Wis. Six months later, 3 Sheeps Brewing Co. begins distribution in April 2011 to local and regional pubs and restaurants.
Pauly is 29-years-old resides in Sheboygan with his wife Heather and is living his dream.
Staff
Working alongside Grant is Dave Coulti serving as cellermaster and assistant brewer former landscape professional. The brewery is
currently looking to hire a Head Brewer.
Local Business Support
The local craft beer company partners with Dynamic Inc., a digital(+) advertising agency in Sheboygan, to drive all marketing efforts for
the brewery. Dynamic has contracted a brew-load of local companies and individuals to launch and promote 3 Sheeps Brewing Co.
products. The logo was designed by local-artist Kevin Payne of Sheboygan. The label illustrations and tap handle design were created by
Steve Bossler of Greenseed Studios of Sheboygan. The detailed 3 Sheeps Brewing Co. tap handle is made by AJS & Associates of Random
Lake.
Website
www.3SheepsBrewing.com
*The website includes an innovative “Tap Finder” feature created by Dynamic Inc. to assist craft beer enthusiasts in located the 3 Sheeps
Beers on tap at local pubs.
Facebook
www.facebook.com/3sheeps
3 Sheeps on Taaap Now
Sheboygan-Brewed Craft Beer Starts Distribution to Local Pubs
Sheboygan, Wis. – Three cheers to 3 Sheeps. Beer-fanatics will raise a full pint glass to 3 Sheeps Brewing Co. this week as the Sheboygan-
based brewery begins distribution of its craft beers on April 3.
A Carefully Craft-ed Taste. 3 Sheeps Brewery specializes in Wisconsin-style ales all brewed on-location using state-of-the-art
equipment. The brewery launches with four distinct brews developed and crafted by 3 Sheeps Brewer & Owner Grant Pauly: Really Cool
Waterslides, Baaad Boy, Enkel Biter and Cirque Du Wit.
On Tap Near Ewe. The 3 Sheeps collection of craft beers will be on tap at a variety of Sheboygan pubs and restaurants. The beer had an
exclusive one-week debut on tap at Hops Haven that premiered on March 28. In addition to the tap lines at Hops Haven, the initial
batches of 3 Sheeps beer will be available at The 8th Street Ale Haus, Duke of Devon, Green Room Pub, NZ’z Bar and Grill, Shuff's Last
Resort, and Water Street Pub in Sheboygan. The brewery’s website offers an innovative “Tap Finder” that will continually be updated to
highlight brew-pubs that feature the 3 Sheeps product line.
Beyond Sheep-boygan. The brewery has partnered with Beechwood Sales & Service of New Berlin, Wis., the highest volume distributor
of Wisconsin craft beer, to expand distribution of its products. To promote sampling of the 3 Sheeps products, the brewery is participating
in top Wisconsin beer-focused events including Milwaukee Beer Week in Milwaukee, Wis. on April 20-27 and The Kohler Festival of Beer
hosted in Kohler, Wis., on June 1-3. The brewery will continually add to its online calendar.
Un-Sheepishly Moving Forward. The 3 Sheeps Brewing Co. will execute a well-crafted business plan to enhance its offerings. This
summer, the brewery will increase production, expand distribution and initiate bottled beer distribution. In the future, the 3 Sheeps
Brewery will open its pen to the public and offer brewery tours and tastings.
For more information on 3 Sheeps Brewing Co. and its products visit www.3SheepsBrewing.com.
3 Sheeps Brewing Co. is a craft-beer brewing company based in Sheboygan, Wisconsin. 3 Sheeps Brewery was founded in October 2011
and is privately held.
3 Sheeps Brewing Company Craft Beer Selection 2012
Really Cool Waterslides
Style: IPA
ABV: 6.2% IBUs: 120 OG: 1.062
Description: It’s all about choosing a dream. Once the decision was made to open a brewery, we knew there could be no more appropriate a
name for our founding beer. We combined four hop varieties over a ninety-minute boil in six separate additions. The smooth malt profile
lets the hops do the talking. It is complex and intricate, yet completely accessible--a labor of love to be shared with the world.
Food pairings: Spicy foods
Cheese pairings: Milder blue cheeses
Baaad Boy
Style: Black Wheat
ABV: 5.5% IBUs: 13.1 OG: 1.058
Description: Don’t be fooled: this is, in fact, a wheat beer. Beneath its rich, dark exterior and cascading head, you’ll ¬find a classic,
un¬filtered wheat presentation fused with the smooth, roasty, chocolate-like characteristics of the dark wheat malt. With a ¬finish this
unnervingly smooth, it will bring out the bad boy in all of us.
Food pairings: Grilled salmon, roast pork and anything smoked
Cheese pairings: Gouda or Gruyere
Enkel Biter
Style: Abbey Single with a Bite
ABV: 5.0% IBUs: 9.6 OG: 1.053
Description: “Enkel” is the traditional name for an Abbey Single brewed by the Trappist monks beginning in the twelfth century. This
was a very low ABV beer that functioned as a safe, flavorful replacement to unsanitary water. We’ve taken that simple Enkel and added
some bite. We upped the ABV and threw in some rye malt to spice up the back end, creating an easy drinking, everyday, beer. This is a
brew worthy to be had after a hard day’s work.
Food pairings: Burgers, pizza, wings
Cheese pairings: Port-Salut or other tangy cheese
Cirque Du Wit
Style: Wheat
ABV: 4.2% IBUs: 11.8 OG: 1.043
Description: A wheat beer that showcases the wheat. We are firm believers that a person should taste the wheat when drinking a wheat
beer and that is just what you get. To balance that great wheat flavor, we used Belgian yeast and Cascade hops to provide a nice sweetness
on the front end. This yields an experience that starts fruity, finishes slightly dry and leaves you reaching for another sip.
Food pairings: Lighter fares like salads, seafood, sushi and vegetable dishes
Cheese pairings: Wisconsin cheddar
3 Sheeps Brewing Company Baaackgrounder
History
In 1926, the Pauly family purchased the bankrupt Gutsch Brewery of Manitowoc, Wisconsin as part of the Manitowoc Products portfolio of
businesses. The family changed the brewery name to Kingsbury Breweries in 1933, expanded coast-to-coast and turned the brewing
operation into a well recognized brewery that is still remembered today. Manitowoc Products operated the brewery for 30 years.
Three Generations of Brewers. Brewing is family tradition for third-generation brewer Grant Pauly, president, founder and master
brewer of 3 Sheeps Brewing Co. Hearing family stories of the hardworking brewers and from customers at Sheboygan’s Rathskellers,
Grant’s interest was piqued.
In 2006, thanks to a gift from his wife, Grant began brewing beer with a simple homebrewers kit. From that point forward there was no
turning back. The hobby turned into a passion and then spiraled into an obsession that ultimately turned into a brewery.
The family knows a thing (or three) about brewing. In a town that knows a lot about beer, Grant turned his dream and made it a reality
purchasing existing state-of-the-art brewery equipment in October 2011.
The 3 Sheeps Brewery…a Really Cool Waterslide. Grant owns a t-shirt that said:
On your right: Money, Big Success, Fame, Fortune & Glory.
On your left: Really Cool Waterslides.
Grant turned left continuing the family tradition with distribution of 3 Sheeps Beer.
Namesake
The 3 Sheeps Brewing Co. name pays tribute to the old drinking phrase “Three Sheets to the Wind” and the iconic grazing sheep of
Wisconsin.
Location
The brewery is housed within the historic building located at the corner of North 14th Street and Huron. The building is also home to the
Hops Haven Pub and formerly served as the Wigwam Woolen Factory. The address is 1327 North 14th Street. The entrance to the
brewery is located on the East side of the building. The brewery has plans to open to the public in Summer 2012.
Biography
Grant Pauly, President, Founder & Master Brewer, was born in Manitowoc, Wis., into a family of brewers. Pauly attended Northwestern
University and became the President of Wisconsin Concrete Products, the family-owned company. Serving as the president of the
company, Pauly “retired” from corporate life to open a brewery. Completing course work from The Siebel Institute of Technology in
Chicago and following apprenticeships at other breweries, Pauly purchased brewing equipment and building space in October 2011 in
Sheboygan, Wis. Six months later, 3 Sheeps Brewing Co. begins distribution in April 2011 to local and regional pubs and restaurants.
Pauly is 29-years-old resides in Sheboygan with his wife Heather and is living his dream.
Staff
Working alongside Grant is Dave Coulti serving as cellermaster and assistant brewer former landscape professional. The brewery is
currently looking to hire a Head Brewer.
Local Business Support
The local craft beer company partners with Dynamic Inc., a digital(+) advertising agency in Sheboygan, to drive all marketing efforts for
the brewery. Dynamic has contracted a brew-load of local companies and individuals to launch and promote 3 Sheeps Brewing Co.
products. The logo was designed by local-artist Kevin Payne of Sheboygan. The label illustrations and tap handle design were created by
Steve Bossler of Greenseed Studios of Sheboygan. The detailed 3 Sheeps Brewing Co. tap handle is made by AJS & Associates of Random
Lake.
Website
www.3SheepsBrewing.com
*The website includes an innovative “Tap Finder” feature created by Dynamic Inc. to assist craft beer enthusiasts in located the 3 Sheeps
Beers on tap at local pubs.
www.facebook.com/3sheeps
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MidwestMicroBrews, 118 S. Washington Street #402B, Green Bay, Wisconsin 54301 |
