May 10, 2012

Lakefront Wisconsinite: First 100 Percent Locally Grown and Brewed Beer in US
New Weiss beer features First North American yeast strain; release parties tonight

MILWAUKEE – Lakefront Brewery, Inc. will today introduce Wisconsinite, a new unfiltered
Weiss-style beer made entirely of local, Wisconsin-grown ingredients. It is believed to be the
first 100 percent “all local” beer made in the U.S.

Wisconsinite will debut at several release parties tonight, including at Hooligan’s on
Milwaukee’s East Side, Burnheart’s in Milwaukee’s Bay View neighborhood, and The Village
Pub in Shorewood. Product will begin appearing at retail outlets in the coming weeks.

The beer was created around a new native Wisconsin yeast strain envisioned by Lakefront
President Russ Klisch and developed by Jeremy King of home brewing supplies distributor
Northern Brewer. Their new strain is believed be to the only North American-grown yeast
in commercial use today as well as the first native brewing yeast from Wisconsin. Yeast is
just the tip of the local-sourcing iceberg, however. All products used in Wisconsinite hail
from the state, including its water (Lake Michigan), malted barley (from Milwaukee’s
Malteoup), wheat (Chilton) and hops (Mazomanie).

Wisconsinite is intended for summer drinking, with a light, cloudy body and a relatively
low ABV of 4.2 percent. “The craft beer market is trending towards session beers with full
flavors but lower alcohol content,” said Klisch. “Wisconsinite fits this category, given its
(low) ABV and hints of banana and clove.”

Wisconsinite’s style and ingredients were chosen to complement the local yeast’s natural flavor.
Its flavor is so distinct, in fact, that Klisch plans to forgo compensation to make it available to
other brewers, hoping to create a new category of beer called Wisconsin Weiss.

“Yeast is the final frontier for craft brewers,” said Klisch. “It’s certainly what gives this beer such a distinct taste.” The Lakefront Strain
yeast is available for purchase by commercial brewers through Wyeast, and by homebrewers through Northern Brewer. Lakefront will
not receive any compensation for the sale of the yeast.

Lakefront Brewery, Inc. was started in 1987 and is one of the oldest microbreweries in Wisconsin. Today, the brewery distributes its
products to 35 states, Israel and Canada. Lakefront Brewery, Inc. was the first brewery to brew a government-approved, gluten-free beer,
New Grist, and brews the oldest USDA-certified organic beer, Organic ESB. For more information, visit
www.lakefrontbrewery.com or call
(414) 372-8800.


Source: Lakefront Brewery press release
MidwestMicroBrews

MidwestMicroBrews, 118 S. Washington Street #402B, Green Bay, Wisconsin 54301